Sculpture Trails Outdoor Museum is a local-owned outdoor artistic experience in the small, quiet town of Solsberry, Indiana. The owners and artist in residence approached our capstone class with the challenge of creating a PR campaign to help them create a sustainable network of volunteers to support the events held at Sculpture Trails. We developed a one-year campaign covering many different channels of communication, including social media. journalist pitches, word of mouth, as well as events marketing. We created a realistic, effective campaign and the client chose ours as the winner of the case.

A PR campaign for a local non-profit.